Archives / January 2013

7 Ways Marketing Can Help Sales Use Content to Win Buyer Trust


Posted by Shawn on 08 Jan 2013 / 0 Comment


Buyers don’t care about your product or service. With this harsh message, we started our article that was published in MarketingProfs. And it’s true – buyers don’t care about your product or service in particular; they care about how your product or service can help them solve a problem or exploit an opportunity. Aligning these [...]

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Jill Konrath & David Meerman Scott riff on Using Content to Set the Buying Vision


Posted by Carrie Kuempel on 04 Jan 2013 / 0 Comment


Before the holidays, we had the privilege of hosting a virtual fireside chat (aka webinar) with Jill Konrath and David Meerman Scott, two well respected thought leaders in the sales and marketing world. The webinar was playfully entitled: “Smart Asset Selling”. In addition to the cheesy yuletide fireplace image, here’s the backdrop for our conversation with [...]

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