Over the past decade, marketers have increasingly added a new skill to their tool belts: Marketing Automation. Marketing Automation is basically an evolution of direct mail & phone but applied to the web. Given enough data about a prospect or customer, the marketing team can do “targeted” campaigns to further engage and convert them into [...]

Earlier this week, in conjunction with beep! Directed Voicemail, we held an awesome webinar titled “Have Buyers Put You on Speed Dial.” During the webinar, we received a number of questions we didn’t have the time to get to. So we decided to answer them here! You can read my answer to each of the [...]

Buyers don’t care about your product or service. With this harsh message, we started our article that was published in MarketingProfs. And it’s true – buyers don’t care about your product or service in particular; they care about how your product or service can help them solve a problem or exploit an opportunity. Aligning these [...]

Before the holidays, we had the privilege of hosting a virtual fireside chat (aka webinar) with Jill Konrath and David Meerman Scott, two well respected thought leaders in the sales and marketing world. The webinar was playfully entitled: “Smart Asset Selling”. In addition to the cheesy yuletide fireplace image, here’s the backdrop for our conversation with [...]