Over the past decade, marketers have increasingly added a new skill to their tool belts: Marketing Automation. Marketing Automation is basically an evolution of direct mail & phone but applied to the web. Given enough data about a prospect or customer, the marketing team can do “targeted” campaigns to further engage and convert them into [...]

Today we have a guest post from Dr. M. Kate Burke, who discovered Postwire while rehabbing a knee injury. Flying home from Beaver Creek, Colorado after a recent ski trip, I started thinking about my recovery from a knee injury a few years ago. This time I never made it to the glades where I [...]

I just read Peter Elias’ intriguing article, “Relationships will never be obsolete in medicine.”  He makes the case that you don’t need a “relationship” with your airline pilot as you trust the product (the plane).  But in healthcare, because the product is “unreliable,” “we cope by replacing the uncertainties of the medical process with the dependability of a [...]

When people find out that I have done a bunch of start-ups, they often ask me: what does it take to succeed? I often think it’s the depth and strength of the relationships between team members. All too often, I find it hard to convey what that means. I heard a story this week that [...]

This past weekend, I was on a panel at Harvard Business School’s Entrepreneurship Conference. The panel discussed getting new customers. Mark Roberge, Hubspot’s SVP  of Sales & Service, was moderator. Mark described a lesson-loaded example of a sales representative using content and smarts in the sales process. Customer: Downloaded a 10 Tip ebook on using Facebook [...]

I am really nervous. What if people do not like Susan’s talk? What if people start to leave the room? My stomach hurts. Should I sneak out of the room? Here I am a clinical psychologist specializing in the treatment of anxiety disorders, sitting in an inbound marketing conference at a psychology talk. I am [...]

It’s been three months since we launched Postwire on stage in front of the bright lights at TechCrunch Disrupt and our users have been amazing.  Not a day goes by that we don’t see a new use case that we didn’t expect.  In addition to sales & sales enablement, service delivery, and account management, we have [...]

We’ve been giving a lot of thought recently to what it takes to create a remarkable client experience. There’s certainly no shortage of research and expertise on this topic. Sometimes, though, it’s the simplest of all concepts that strike you the hardest. Like this one I stumbled upon this week surfing the Web: Delighting your [...]

Way back in 2009, 4mb of data were strapped on a carrier pigeon’s leg in Johannesburg, South Africa to raise awareness of growing public frustration with the region’s slow data delivery at that time.  Al Jazeera’s coverage of the creative publicity stunt (as seen in this Youtube video) showcases “Winston” the carrier pigeon’s race against time. Winston actually [...]

Just back from TechCrunch Disrupt with Battlefield Finalist Team Postwire. Sitting in my porch on Memorial Day Weekend, I finally have some time to process the experience. What has most stayed with me this week is the challenge and power of messaging. Distilling our message to the five or six most descriptive words–as few notes as possible so that [...]