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A Love Letter: Content Marketing and Brand Building with Postwire


Posted by Shawn on 06 Jun 2013 / 0 Comment



Today, Nimble and Postwire are cross-posting on our respective blogs (here’s Postwire’s article). Recently Postwire and Nimble collaborated to produce an infographic about the biggest names in sales(women) throughout history. We’ll be publishing it on our blogs tomorrow (so stay tuned!), and hoping you’ll find it as an inspiring collection of superior humans as we [...]

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Mastering The Art of Micro-Marketing For Social Selling


Posted by Shawn on 10 Apr 2013 / 0 Comment



Today we have a guest post from Brandon Uttley, Social Media Product Manager at Sales Performance International These are the best of times and the worst of times for today’s professional salespeople. On one hand, buyers have more information than ever before at their fingertips…literally. They are just a few mouse clicks away from finding [...]

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Have Buyers Put You On Speed Dial Webinar Questions


Posted by Shawn on 14 Mar 2013 / 1 Comment



Earlier this week, in conjunction with beep! Directed Voicemail, we held an awesome webinar titled “Have Buyers Put You on Speed Dial.” During the webinar, we received a number of questions we didn’t have the time to get to. So we decided to answer them here! You can read my answer to each of the [...]

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Selling With Conversations, Not Interrogations


Posted by Shawn on 01 Feb 2013 / 0 Comment



It’s no surprise to modern salespeople that more and more buyers are doing their homework by researching your solution and others online long before you get a chance to speak with them.  In fact, a recent Forrester report cited 91% of B2B buyers are regularly reading blogs, watching user generated video, and participating in other [...]

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Jill Konrath & David Meerman Scott riff on Using Content to Set the Buying Vision


Posted by Carrie Kuempel on 04 Jan 2013 / 0 Comment



Before the holidays, we had the privilege of hosting a virtual fireside chat (aka webinar) with Jill Konrath and David Meerman Scott, two well respected thought leaders in the sales and marketing world. The webinar was playfully entitled: “Smart Asset Selling”. In addition to the cheesy yuletide fireplace image, here’s the backdrop for our conversation with [...]

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Selling Value Using Content & Smarts


Posted by Cliff Pollan on 04 Dec 2012 / 0 Comment



This past weekend, I was on a panel at Harvard Business School’s Entrepreneurship Conference. The panel discussed getting new customers. Mark Roberge, Hubspot’s SVP  of Sales & Service, was moderator. Mark described a lesson-loaded example of a sales representative using content and smarts in the sales process. Customer: Downloaded a 10 Tip ebook on using Facebook [...]

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Using Content to Set the Buying Vision & Win the Deal


Posted by Cliff Pollan on 29 Oct 2012 / 0 Comment



Last week I collaborated with Trish Bertuzzi & Matt Bertuzzi (from The Bridge Group Inc) and Lori Richardson (CEO of Score More Sales) on an American Association of Inside Sales Professionals (AA-ISP) Boston Chapter event. The event was hosted by Cathy Bilafer, Director of Inside Sales and Lead Development at Kronos. Our overarching topic: “Using Content to Move the Sale Forward”. With buyers demanding [...]

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Will every one of your clients serve as a reference for you?


Posted by Cliff Pollan on 13 Oct 2012 / 1 Comment



All companies strive for smart growth in revenue and profits. How do you align employees around a single vision and metric that creates the right culture to achieve that smart growth? I suggest setting a goal that 100% of your clients are referenceable. Here’s why: 100% referenceable is a mindset. It permeates the entire organization. It [...]

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Strategies for Salespeople to Share Content to Set the Buying Vision


Posted by Cliff Pollan on 23 Sep 2012 / 6 Comments



More often than not, the salesperson who helps a buyer see the way to achieving a greater outcome than sticking with the status quo is the salesperson who wins the business. In fact, according to Forrester Research, 65% of the time a potential client will buy from the salesperson who sets his buying vision. In [...]

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GUEST BLOG: Conversational Icebergs: Retaining Accounts by Proactively Seeking Out Concerns


Posted by Cliff Pollan on 30 Aug 2012 / 1 Comment



We hope you enjoy this guest blog post written by Michael Boyette, the executive editor of the Rapid Learning Institute Selling Essentials e-learning site and editor of the Top Sales Dog Blog.  Contact Michael Boyette via email at topsalesdog@rapidlearninginstitute.com or connect via Twitter. Growing your business is hard enough as it is. So of course the last thing you need is [...]

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