David Meerman Scott just launched his revised & updated book The NEW RULES of MARKETING & PR (Click to buy).  If you haven’t read it you should. In it David talks about the creation of a video category called business casual (page 252). He explains that video in all its forms need not be the [...]

I recently sat down with Ann Handley of MarketingProfs and CC Chapman of Digital Dads , Co-Authors of Content Rules.  What a fun time we had getting their perspective on the key themes of their book, which is a great guide for all marketers and especially honed in on the use of video as a [...]

Cisco announced today that they are discontinuing the Flip Camera. Also, our favorite camera, the Kodak Zi8, has also been discontinued. We all know that every phone/tablet/iPod has a camera, but they are not good enough for business video. So what can we do? The good news is that Kodak recently came out with the [...]

I had the chance to sit down and have an interview with Ann Handley and C.C. Chapman, authors of the new book “Content Rules.”  I wanted to share a clip of what Ann Handley and C.C. Chapman cover about using video.

We’ve found a very nice microphone that will work with the Kodak Zi8, Canon DSLR’s and a lot of cameras that allow a headphone (1/8″) microphone input jack.  It’s the Sony ECM-AW3 Wireless Micriphone (Click Here To See The Mic).  The mic works pretty great, take a look at the video below for my test [...]

AOL recently announced that they would team with Mark Burnett (Producer of popular TV show Survivor) to produce video versions of CliffsNotes (John Wiley Publishing).  The concept is to engage the audience by using video with a comic approach.  Although there has been much criticism regarding the further destruction of literature appreciation, this approach is [...]

Here is a quick app showing you how to create your scripts and offers the script template download. Comment below if you have any questions.

Twas the weeks before the webinar with registrations at stake. The team gathered around, all heads in an ache. The invitations had been scheduled and sitting in cue. They know they need conversions, and more than just a few. “We need a solution, a better way to convert!” “How about making a video?” … “Ugh! [...]

When prepping for your shoot, remind your subject to wear solid colors instead of stripes or other designs that have harsh lines. The lines and stripes can cause distortion when being encoded. Clothing Guidelines For Men and Women: men –  wear a medium to dark sports jacket and an colored shirt like blue, green or [...]

Framing your subject properly makes it much easier for a viewer to follow along with the video. Having the subject to high or low in the picture can make them look drowned out which can lead to viewer drop-off. The term for the space above the subjects head is called headroom. Here are three examples [...]