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Anyone who superimposes his photo alongside a magnificent lion on his web site is already someone I want to meet. Marcus is a pool sales guy turned hands-on content marketing guru who obviously has mastered the art of attracting revenue by sharing his expertise.
At last look, the blog post that initially caught my eye had 55 comments! I encourage you to take the time to read Marcus’ entire post: The Incredible Relationship Between Content Marketing and Sales. The thought-provoking question posed by Marcus:
The stars are aligning right now such that content can serve as a bridge to bring sales and marketing together. In the world of content marketing, getting content into the hands of salespeople and helping them effectively use it is an easy, powerful win that will drive more sales. In our work with clients using Postwire, we see firsthand that sharing good content to educate prospects saves precious time for both buyers and sellers by shortening sales cycles–whether selling pools, concrete production equipment, food packaging pouches or expertise like “The Sale Lion”.
Photo Credit: Tambako the Jaguar on Flickr