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Before the holidays, we had the privilege of hosting a virtual fireside chat (aka webinar) with Jill Konrath and David Meerman Scott, two well respected thought leaders in the sales and marketing world. The webinar was playfully entitled: “Smart Asset Selling”. In addition to the cheesy yuletide fireplace image, here’s the backdrop for our conversation with Jill & David:
From that really rich conversation, we created a series of blog posts with excerpted audio clips. This first post focuses on using content to set the buying vision. It’s perfect new year’s material to cogitate for:
Listen to this 04:35 minute audio file to hear Jill and David riff on the opportunity for salespeople to use content to set the buying vision. (To play the audio file, you’ll need Flash enabled on your browser.)
Salient points are pulled out in text here as well:
In the next post in this series, Jill & David offer advice to Marketing for creating content assets salespeople can actually use in their selling process. Hold onto your seats!