I just read Peter Elias’ intriguing article, “Relationships will never be obsolete in medicine.”  He makes the case that you don’t need a “relationship” with your airline pilot as you trust the product (the plane).  But in healthcare, because the product is “unreliable,” “we cope by replacing the uncertainties of the medical process with the dependability of a [...]

When people find out that I have done a bunch of start-ups, they often ask me: what does it take to succeed? I often think it’s the depth and strength of the relationships between team members. All too often, I find it hard to convey what that means. I heard a story this week that [...]

Last Friday, we made a software release which changed the features included in our Free, Starter, and Pro packages. As we’ve improved Postwire over the three months since we introduced the paid plans, we’ve learned how users have used Postwire and what features were used by Pro users vs. Free users. When we became HIPAA [...]

It’s official — Postwire is now HIPAA compliant!  While this opens up an important opportunity for healthcare professionals to use Postwire, it is a big win for our business users too.  As part of the the process of becoming HIPAA compliant, we adopted very strict privacy policies and procedures for all Postwire users.  This means that [...]

It’s no surprise to modern salespeople that more and more buyers are doing their homework by researching your solution and others online long before you get a chance to speak with them.  In fact, a recent Forrester report cited 91% of B2B buyers are regularly reading blogs, watching user generated video, and participating in other [...]

Buyers don’t care about your product or service. With this harsh message, we started our article that was published in MarketingProfs. And it’s true – buyers don’t care about your product or service in particular; they care about how your product or service can help them solve a problem or exploit an opportunity. Aligning these [...]

Before the holidays, we had the privilege of hosting a virtual fireside chat (aka webinar) with Jill Konrath and David Meerman Scott, two well respected thought leaders in the sales and marketing world. The webinar was playfully entitled: “Smart Asset Selling”. In addition to the cheesy yuletide fireplace image, here’s the backdrop for our conversation with [...]

Are you ready for all the new year’s prognostications? Postwire users are already ahead of the curve on this one presented by the Content Marketing Institute: “Picture this: 2013 will be the year of visuals (but the end of infographics). From Pinterest and Instagram to SlideShare and YouTube, visual appeal will rule content creation and curation. In [...]

This past weekend, I was on a panel at Harvard Business School’s Entrepreneurship Conference. The panel discussed getting new customers. Mark Roberge, Hubspot’s SVP  of Sales & Service, was moderator. Mark described a lesson-loaded example of a sales representative using content and smarts in the sales process. Customer: Downloaded a 10 Tip ebook on using Facebook [...]

We’re grateful, post Thanksgiving, for no more leftovers and two new features that recently snuck their way into Postwire without much fanfare: Preview Copy Page Learn more below. Preview Shows You What the Page Looks Like to Viewers Postwire makes it so easy to create beautiful Pages. We know you care about how they look. Now you can [...]