Anyone with lots of content loaded into Postwire has hopefully noticed a huge improvement in Postwire’s response time in the past few days. Woo hoo! Get a peek into how we develop software by reading a blog post written by Freedom Dumlao, Postwire’s System Architect. Freedom explains Zen and the art of of startup software.  While you’re at it, subscribe to our [...]

It’s been an interesting few weeks here in the ol’ Postwire engineering den. If you don’t have time to read this incredibly captivating blog entry, let me just say that Postwire is now faster. Way faster. Zen and the Art of Startup Software Ask any engineer at a startup and they won’t hesitate to tell [...]

Buyers are more knowledgeable, more connected and busier. Salespeople must evolve and sell value. The writing is on the wall: Be #RELEVANT or #DELETED! No more me, me, me! It’s all about the customer. #SALES Be #RELEVANT or #DELETED [infographic] [tweet] Rapid emergence of social web changes everything. #SALES Be #RELEVANT or #DELETED [infographic] [tweet] Price is less of [...]

Last week I collaborated with Trish Bertuzzi & Matt Bertuzzi (from The Bridge Group Inc) and Lori Richardson (CEO of Score More Sales) on an American Association of Inside Sales Professionals (AA-ISP) Boston Chapter event. The event was hosted by Cathy Bilafer, Director of Inside Sales and Lead Development at Kronos. Our overarching topic: “Using Content to Move the Sale Forward”. With buyers demanding [...]

When we release major updates to Postwire, we’ll be posting those changes on this blog. Make sure to subscribe to the RSS feed or follow @postwire on Twitter to stay in the loop. When you log into Postwire today, you’ll notice a major change to the User Interface. I’ll review the changes and then do some background on why we [...]

All companies strive for smart growth in revenue and profits. How do you align employees around a single vision and metric that creates the right culture to achieve that smart growth? I suggest setting a goal that 100% of your clients are referenceable. Here’s why: 100% referenceable is a mindset. It permeates the entire organization. It [...]

Did you hear the news?! We released Postwire Pro on Monday! With a Postwire Pro account, you can set privacy settings on a Postwire Page to require a login to view it. Q: What’s the difference between PRIVATE and SECURE Pages? A: By default, all new Postwire Pages will be PRIVATE. This means that the links (urls) to the [...]

One of the most gratifying aspects of working in a startup is working closely with our early adopters. These folks are as passionate as we are about our product and mission. They are the fuel that keeps us going at warp speed. They share feedback (good, bad and just plain ugly) and help us gain (and [...]

Postwire lets you collect & organize all of your content and then select & publish private, personalized, visual views of it for each prospect, client, customer, or member. You can upload your own thumbnail images and edit descriptive text, as well as control the placement of content items. Drag ‘n Drop Here’s how: When editing a [...]

More often than not, the salesperson who helps a buyer see the way to achieving a greater outcome than sticking with the status quo is the salesperson who wins the business. In fact, according to Forrester Research, 65% of the time a potential client will buy from the salesperson who sets his buying vision. In [...]