When we release major updates to Postwire, we’ll be posting those changes on this blog.  Make sure to subscribe to the RSS feed or follow @postwire on Twitter to stay in the loop. When you log into Postwire today, you’ll notice two exciting changes: Smart Cover Images and Viewer Location Tracking.  I’ll cover each of [...]

Often our success as salespeople depends on how well we’ve prepared a key contact to advocate on our behalf inside their organization. Our contact turns around and takes what we’ve “taught” them to influence others. It’s our job to properly prepare our champion. IDC calls this “customer enablement” and defines it as: “The delivery of the [...]

Last week… Last week we had an opportunity to join Carole Mahoney, founder of Mahoney Internet Marketing, at her Hubspot User Group Meeting in Scarborough, Maine. Carole wrote a guest blog post for Rick Roberge’s blog The Rainmaker Maker entitled Finally, a content management tool for sales – not marketing! (?), In it, Carole reviews Postwire as a tool to help salespeople create a great [...]

We’ve been cranking out new features and improvements that we hope you love. Here are a few favorites: Add your company logo - You can now add your logo to the Postwire pages you share. We also brand the emails sent by you as well. Shared libraries - Are you the content maven in your company? Use [...]

We’ve been giving a lot of thought recently to what it takes to create a remarkable client experience. There’s certainly no shortage of research and expertise on this topic. Sometimes, though, it’s the simplest of all concepts that strike you the hardest. Like this one I stumbled upon this week surfing the Web: Delighting your [...]

For my 30+ years of selling, everyone that I sold was either a prospective client or a client. They were not customers. So many people use customer and client as interchangeable words. They are not. All salespeople should stop thinking customer and think client. Not just think client, but ACT client. Is spending time thinking [...]

With that statement, “The Sales Lion”, Marcus Sheridan, roared his way into my life for the first time this week. Anyone who superimposes his photo alongside a magnificent lion on his web site is already someone I want to meet. Marcus is a pool sales guy turned hands-on content marketing guru who obviously has mastered [...]

By sharing access to great thinking, we all get smarter. That’s what prompts me to share this graphical summary of how to write the perfect blog post created by Derek Halpern of Social Triggers. Thank you, Derek! More great blog posts written = more great content items you can share with your clients using Postwire! [...]

Thirty seconds matter in NBA playoff games, as well as sales—and is the catchy title of an interview with Nancy Nardin in the June issue of Top Sales Associates Magazine which Nancy recaps in her blog post this morning. As President of Smart Selling Tools, Nancy Nardin is recognized as a leading expert on sales and marketing productivity [...]

Way back in 2009, 4mb of data were strapped on a carrier pigeon’s leg in Johannesburg, South Africa to raise awareness of growing public frustration with the region’s slow data delivery at that time.  Al Jazeera’s coverage of the creative publicity stunt (as seen in this Youtube video) showcases “Winston” the carrier pigeon’s race against time. Winston actually [...]