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Thirty seconds matter in NBA playoff games, as well as sales—and is the catchy title of an interview with Nancy Nardin in the June issue of Top Sales Associates Magazine which Nancy recaps in her blog post this morning.
As President of Smart Selling Tools, Nancy Nardin is recognized as a leading expert on sales and marketing productivity tools. So when Nancy talks ROI, I listen. I’ll summarize below:
Mathematical ROI calculations fail us here. However, as Nancy astutely concludes, relational gains on top of productivity gains are just like MasterCard says in its ads: “Priceless!”. Be sure to read Nancy’s post yourself to benefit fully from her advice.